Veri-Site

Veri-Site
Veri-Site eliminates negative brand and website association on the internet to save your brand millions in advertising costs and regulatory fines

Headquartered in Singapore—with an operational office in India and representative offices in China and the United States—Veri-Site empowers companies to tackle the costly risks associated with online business and services, especially in relation to content rights protection.

Uniquely, Veri-Site provides thoroughly researched, transparent data and analysis on the universe of cyber-crime and rogue businesses, tailored to the needs of industries and individual companies. In 2017, with the support of our Veri-Site database, we prepared a study entitled ‘Badvertising–When Ads go Rogue’ for FICCI Frames, an annual global media and entertainment conference held in Mumbai.

Established in 2013, Veri-Site is the result of collaborations between advertising partners, guardians of trusted brands, financial institutions and regulators to reduce involuntary association and transactions in:

  • Piracy and copyright theft
  • Counterfeit goods
  • Intellectual property theft
  • Cyber-crime and fraud
  • Human trafficking
  • Illegal weapons dealing
  • Narcotics
  • Terrorism
  • Fake pharma and unlicensed pharmaceutical prescriptions
  • Online Transnational Organized Crime (TOC)

In 2015, the Trustworthy Accountability Group (TAG) launched the “Brand Integrity Program Against Piracy” to help advertisers and their advertising agencies avoid damage to their brands from ad placements on websites that facilitate the distribution of pirated content, illegal dissemination of counterfeit goods, and other illicit content. Veri-Site is closely involved with this initiative, and is a validated Digital Advertising Assurance Provider (DAAP), working with TAG members to ensure their compliance with the program.

We identify and map out data on over 500,000 websites and mobile applications that deal in piracy, the sale of drugs, extreme porn and other illicit products to payment processors each year. We have successfully supported the shutdown of thousands of websites via legal action and hundreds of pirate network sites via regional site blocking orders.

We support law firms with the investigation of pirate and rogue site networks. Our services include evidence gathering, affidavit preparation, and representation by our senior analysts as expert witnesses.

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