The liquor industry is worth billions of dollars. However, a remarkable amount of that money flows into the bank accounts of fraudsters. With 70 clients in the wine and spirits industry, we at SIPI understand that the labelling and packaging of the finished product is critical to brand loyalty and sales. Consumers everywhere recognize a bottle of Jameson’s Irish whiskey because of the nautical coat of arms, or pick out Bacardi’s beloved bat at any store selling spirits. Unfortunately, infringers recognize the power of good design too, and defraud consumers by mislabeling their own bottles or mimicking the distinctive shape and hue of well-known brands.
That is where SIPI’s investigators and proprietary technology, S-LOCK come into play. With 24X7 surveillance of over 500 online marketplaces, information pipelines in areas with major grey and black markets for wine and spirits, and close working relationships with international industry bodies, we track and take down dangerous infringers and counterfeiting rings misusing your brand’s name and imitating the look and feel of your products.