Social media is everywhere. It is becoming the fastest way to spread information amongst virtual communities, with significant influence on real-world behavior. What’s more, many social media platforms are routinely accessed internationally.
Infringers are able to use social media to their advantage, too. Its accessibility and cost-effectiveness make it an appealing gateway to disseminate information and conduct business. Unauthorized and unscrupulous sellers may attempt to appropriate your brand on their sites, redirecting legitimate traffic and consequently, revenue.
SIPI monitors social networking sites, blogs and other platforms to provide comprehensive information on what people are saying about your brand and the use of your intellectual property.