Search just about any brand on a search engine and insert the word ‘fake’ or ‘replica’ before or after the brand. The odds are the search will reveal thousands of websites dealing in counterfeits of the brand. SIPI investigates such sites, establishes links between them, and assists rights owners in having such sites closed down.
Through Veri-Site Global- built in a partnership with subscriber stakeholders across the entire ecosystem – clients can access a dynamic and comprehensive database of such websites along with associated individuals, entities and other websites, and decide what action to take. Veri-site Global is one of the first companies to be certified by the Trustworthy Accountability Group (TAG) as a Digital Advertising Assurance Provider (DAAP).