Mobile Apps Store
Mobile devices are today’s go-to method of communication. We rely on apps, a by-product of the Smartphone and tablet takeover, for almost everything. Whether buying a bag from your favorite brand or your favorite song playing on the radio, apps are becoming a part of everyday life.
About 60% of ‘social media time’ is spent not on computers, but on smartphone and tablets. Apple and Google alone offer over 700,000 apps each.
The race for apps downloads has become fierce and companies employ a range of tactics to draw the customer in. Infringers attempt to lure consumers by capitalizing on your e trademarks, logos and copyrighted materials.
SIPI can help by providing detailed and comprehensive information on the unauthorized use of intellectual property in the context of the apps marketplace.