Alibaba recruiting brands to escalate fight against fakes

By December 24, 2016 Press Releases No Comments

Retail DIVE

December, 2016

Up to 80% of the products with some form of branding sold on Taobao are fake, said Bharat Dube, chief executive of Strategic IP Information, which works with brands such as L’Occitane en Provence to remove offending items.

“Alibaba has been paying lip service to removing counterfeits rather than taking effective steps,” said Mr. Dube, who was previously global anti-counterfeiting chief for Cie. Financière Richemont SA, whose brands include Cartier and Montblanc. Read more

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